The new logo I have created is clearer and more concise than the original; while retaining a recognizable look for returning customers. The "R" is encapsulated in a circle with a white background. I blended the borders of the circle into the filigree shape to create flow. I updated the design to be cleaner, more printable and memorable with greater contrast for ads and other applications.
Red is retained as part of the overall design as an attention getter as well as the significance that red communicates to the customer. Red Represents Energy, action, passion, and love. Additional red draws focus to the name “Reflection.” A darker charcoal gray has been added to the filigree shape for greater contrast and clarity for diverse printing applications.
The shapes & patterns used in the overall design are of Filigree; an ancient art form using precious metals twisted into lacy decorative patterns.
Having this vintage style for your corporate identity gives a sense of nostalgia and handcrafted artistry of precious memories captured in personalized, timeless films.
The font used for the Logo is a Serif font from Adobe called Arno Pro. It is meticulously crafted with the warmth and readability of early Venetian book types of the 15th century. While inspired by the past, it is distinctly contemporary in both appearance and function, thus fitting of your vintage, yet contemporary design.
Contrast: The darker charcoal gray filigree shape creates contrast against the background and the inner circle of the logo where the "R" in red with a black drop shadow adds more contrast.
Repetition: The shape of the filigree design has a symmetrical shape that is repeated in itself as well as its use through all the other designs. The colors in the logo are also repeated in the wordmark with the same red in the "R" with "Reflection" and the same grey of the shape as part of "Video & Media" and the black line between the lines is the same as the black drop shadow of the "R" in the logo.
Alignment: I tried to make everything as centered as possible, I adjusted the kerning between letters to make the words centered with the logo and with each other.
Proximity: I made sure there was a comfortable amount of space between the lines as well as the filigree shape.
Hierarchy: I placed the logo above the wordmark like a crest and the font spans out further than the logo emphasizing the name of the company in Red.
Flow: I blended the borders of the circle in the logo into the filigree shape to create flow.